the body lab: move like you were meant to
telling a story in fifteen seconds ⏳
The Body Lab is an athlete’s first and only research-based solution to any physical discomfort they’re experiencing. We produced a 15-second hybrid video—consisting of video production and animation to be used a YouTube pre-roll for TBL. The goal of this video is to create awareness and generate leads. The opportunity in front of us is to be the first impression of the Body Lab to their audience.
Our goal is to showcase TBL as the research-based, boutique chiropractic solution they are and highlight some of their services: dry needling, cupping, sports rehab.
target audience
The target audience consists of local athletes in their upper 20s to mid-40s. These folks are at their peak physically and have disposable income to aid in their journey to fitness
Our audience prioritizes health and can be found in the gym regularly as well as spending most of their weekends active in their sport. The audience is top of funnel, meaning that in the user journey they are likely searching for information about chiropractic or physical therapy.
Industry
Health and Wellness
Health and Wellness
Credits
Samee Callahan – Creative Director
Nicole Klein – Animation Lead
Mitchell Guynan – Video Producer
Olli Jenkins – Copywriter
Molly Hobson Vaida – Project Coordinator
Jordan Lambrecht – Executive Producer
Nicole Klein – Animation Lead
Mitchell Guynan – Video Producer
Olli Jenkins – Copywriter
Molly Hobson Vaida – Project Coordinator
Jordan Lambrecht – Executive Producer
